STRONG IMPACT INFLUENCER MARKETERS
The 4th Impact Digital Influencer Awards 2024 has returned to honor and celebrate the businesses, organizations, and individuals responsible for creating exceptional influencer-driven content. With influencer marketing playing an increasingly crucial role in the marketing strategies of many brands, these awards recognize and highlight the efforts of those who are at the forefront of this ever-evolving field.
By acknowledging the contributions of agencies, brands, and influencers, the Digital Influencer Awards provide a comprehensive view of the influencer marketing landscape and the hard work that goes into making it a success. This recognition helps inspire others in the industry, encouraging them to push the boundaries and strive for excellence in their own campaigns.
What’s especially commendable about these awards is their focus on the value created for both the brands and their customers. The most successful influencer marketing campaigns benefit not only the company but also the audience by providing inspiration, entertainment, or valuable information. By recognizing this dual value, the Impact Digital Influencer Awards ensure that influencer marketing continues to evolve positively, serving the needs of both brands and consumers effectively.
The awards highlighted the contributions of key players who drive success in influencer marketing, reflecting the growing significance of this strategy within brands’ overall marketing approaches. As influencer marketing continues to gain prominence, these awards serve as a testament to its impact and the increasing value it brings to the marketing industry.
Winners White Rivers Media: Won the Independent Agency of the Year award, took home 5 gold, 5 silver and 2 bronze medals in various categories
Mindshare: Won the Agency of the Year award
HUL: Won the Brand of the Year award
Drive with nurain: Won the Automotive Innovator Award-Female in the Automotive & Aviation category
On winning the award, Tejas Apte, General Manager, Media & DMC South Asia at Unilever Limited, shared an inspiring speech highlighting the power of innovation, strategy, and teamwork behind their success. “Thanks to e4m for this lovely award. We always believe in power of content. I think we’ve been pioneers of content, at least in this market, and we hope to do a lot of great work going forward. Kudos to the team”.
Rajneet Kohli and Dr. Annurag Batra chaired the jury for the 2024 Indian Content Marketing Awards (ICMA), a prestigious event recognizing excellence in content marketing.
The awards ceremony featured several notable winners, including HUL, Mindshare, and White Rivers Media taking top honors.
Key Leadership
Rajneet Kohli: Chief Executive Officer and Executive Director of Britannia served as Co-Jury Chair
Dr. Annurag Batra: Chairman and Editor in Chief of BW BusinessWorld and Founder of exchange4media Group served as Co-Jury Chair
The Indian Content & Marketing Awards (ICMA), a prestigious event was attended by prominent industry leaders, marketers, and experts, recognized and celebrated outstanding achievements in content marketing. ICMA acknowledged the remarkable work of creators, agencies, and campaigns that demonstrated exceptional creativity, innovation, and impactful storytelling, reflecting the growing importance of content marketing in the advertising and marketing sphere.