BRIORNI BEAUTIFUL STRUCTURE & DESIGN

For Brioni’s Fall 2025 collection, Creative Director Norbert Stumpfl continued to prioritize comfort, lightness, versatility, and luxurious fabrics while expanding the brand’s womenswear offerings. Stumpfl’s focus on these key elements is crucial to the success of the women’s collection, as he understands the importance of creating garments that are both stylish and practical.

The collection showcased an innovative approach to design, as seen in the first look book image featuring a beautifully tailored tuxedo layered over a top made by removing the shoulders and sleeves from a tailored jacket. This creative process demonstrates Stumpfl’s ability to combine traditional tailoring techniques with contemporary design elements to create unique and captivating pieces.

Creative director Norbert Stumpfl said, “It’s really important to stick to what we do best, our really classic menswear, so we are always incorporating menswear details in all our garments.”

As Brioni continues to evolve under the guidance of Stumpfl and with the support of its owner, the Kering Group, the brand’s womenswear collection is poised for growth and distinction within the luxury fashion market. By blending Brioni’s rich heritage in masculine tailoring with a modern approach to design, Stumpfl is forging a new identity for the brand that celebrates both its past and its future.

The Fall 2025 collection showcased a new silhouette featuring elongated lines and a streamlined shape. Designer Norbert Stumpfl highlighted a black cashmere jacket with a unique shoulder design, inspired by the rounded shape of a cocoon. This innovative approach to tailoring reflects Brioni’s dedication to both comfort and style, ensuring that the wearer feels as good as they look.

Stumpfl’s focus on creating a more comfortable fit also demonstrates Brioni’s commitment to adapting to the needs of modern consumers. By blending traditional tailoring techniques with contemporary design elements, Stumpfl is successfully expanding Brioni’s womenswear collection while maintaining the brand’s signature style and elegance.

The introduction of this new silhouette signifies a turning point for Brioni, as Stumpfl and the Kering Group work together to forge a new identity for the brand’s womenswear line. With a focus on creating luxurious, versatile garments that prioritize both comfort and style, Brioni is poised to make a lasting impact in the world of luxury fashion.

“There is always structure but lightness at the same time,”

A standout piece from Brioni’s Fall 2025 collection is a short cashmere jacket in a striking white hue. Designer Norbert Stumpfl emphasized the rarity and value of this color in cashmere, explaining that producing white cashmere requires an immaculate factory environment free from dust, which can otherwise mar the fabric during production.

This attention to detail and the use of such a rare and precious material reflect Brioni’s unwavering commitment to quality and luxury in its womenswear line. Stumpfl’s incorporation of unique elements like the white cashmere jacket showcases the brand’s dedication to crafting exceptional garments that surpass the expectations of the discerning modern woman.

As Brioni continues to redefine its womenswear collection, Stumpfl’s meticulous approach to design and selection of materials demonstrates the brand’s capacity to create timeless pieces that epitomize elegance, comfort, and innovation.

As Brioni moves forward under the guidance of Stumpfl and the support of its owner, the Kering Group, the womenswear collection is poised to become a prominent player in the luxury fashion market, offering garments that combine elegance, comfort, and innovation.

Designer Norbert Stumpfl continued to push the boundaries of Brioni’s womenswear collection by experimenting with proportions and materials. Blouses, for instance, were crafted from men’s shirting fabrics, offering a unique take on traditional womenswear silhouettes. Additionally, Stumpfl revived a raglan construction technique from the 1950s and 1960s archives, which was employed in the creation of sophisticated cabans and military jackets.

The collection showcased a range of versatile pieces, including short cabans layered over long, fluid skirts, and a cape in a rich vicuna color made from brushed cashmere. Stumpfl also presented a sleeveless dress that could be worn with a turtleneck or styled as a top over pants, demonstrating his focus on creating multifunctional garments that cater to the modern woman’s diverse needs.

By blending innovative designs with archival elements and luxurious materials, Stumpfl has successfully expanded Brioni’s womenswear line and established a distinctive style that encapsulates the brand’s heritage while looking towards the future.

For the eveningwear segment of the Brioni Fall 2025 collection, the silhouette took on an elongated form, as seen in several exquisite pieces. One standout garment was a stunning silk column dress adorned with hand-embroidered 3D floral motifs, expertly crafted by skilled Penne artisans. Additionally, a coatdress in silk with sequins and a double-breasted coat with a cashmere scarf exuded elegance and luxury, showcasing Brioni’s mastery of intricate details and sumptuous fabrics.

The collection also featured a T-shirt dress in opaque silk duchesse, further demonstrating the brand’s commitment to versatility and comfort. Creative Director Norbert Stumpfl’s passion for Brioni’s womenswear was evident throughout the collection, as each piece was cohesive, aligned with the brand’s customers’ desires, and utterly covetable.

With the support of Brioni’s owner, the Kering Group, and valuable insights from Gigliola Savini Perrone, the daughter of co-founder Gaetano Savini, Stumpfl’s vision for Brioni womenswear continues to evolve and flourish.

Norbert Stumpfl’s vision for the Brioni womenswear collection is rooted in versatility, craftsmanship, and timeless elegance, catering to women who appreciate understated and enduring style.

“She doesn’t care about being known for wearing any particular brand,”

As Stumpfl continues to refine his vision for Brioni womenswear, he remains committed to creating garments that embody the brand’s core values of quality and sophistication. With each collection, Brioni’s identity in the womenswear market becomes more defined and confident, as Stumpfl skillfully blends the brand’s rich history with contemporary design elements. The result is a collection that offers women a distinctive and alluring style, characterized by meticulous craftsmanship, luxurious materials, and an unwavering dedication to elegance.