ROCK ON WITH ROCK PAPER RUM
The world of spirits has seen a shift in preference as rum takes center stage as the discerning drinker’s everyday indulgence. Offering unparalleled versatility and a kaleidoscope of flavors, rum has gracefully outshined its counterparts, such as whiskey, gin, and vodka.
One of rum’s most enticing attributes is its adaptability. It can be savored neat, on the rocks, or masterfully blended into an array of exquisite cocktails, effortlessly catering to any occasion. Whether it’s the classic allure of a Mojito or the vibrant charm of a Daiquiri, rum’s flexibility knows no bounds.
Rock Paper Rum, a craft liquor startup based in India, has quickly gained recognition for its unique, flavorful rum offerings. Founded by Lalit Kalani, a third-generation entrepreneur, the company is built upon a rich family legacy in the spirits industry. The name Rock Paper Rum is inspired by the classic game of chance, reflecting the bold risks Kalani took to reestablish his family’s reputation and create a distinctive brand in the competitive alcohol market.
Rum also boasts an impressive range of styles, encompassing white, dark, spiced, and aged varieties, each bestowing its own unique aroma and flavor profile. This diversity presents a remarkable opportunity for connoisseurs to explore and discover a rum that perfectly aligns with their refined palate.
Furthermore, rum’s affordability is not to be underestimated. While maintaining its high-quality and offering a selection of premium options for the true aficionado, rum remains an accessible choice for daily enjoyment. It is this harmonious balance between quality and value that has solidified rum’s position as the quintessential spirit for everyday luxury and indulgence.
Rock Paper Rum’s success lies in its innovative approach to rum production, incorporating traditional methods with a modern twist. The company uses a meticulous triple distillation process that results in a smooth, refined flavor profile, appealing to both rum connoisseurs and newcomers alike. Each batch is carefully crafted using sugarcane, spices, and other quintessentially Indian ingredients, making it a truly unique and locally-inspired spirit.
With a focus on meticulously crafted, small-batch rums that showcase an array of Indian spices and botanicals, Rock Paper Rum successfully addressed the gap in the market. The brand’s commitment to quality and innovation has not only attracted a loyal customer base but has also contributed to raising the bar for craft liquors in India.
“I decided to play in that… and created the Rock Paper Rum last year.” Rock Paper? Lalit laughs and replies, “It is inspired from the game — Rock Paper Scissors! As risky as that!”
During an exciting appearance on Shark Tank India, Rock Paper Rum’s founder, Lalit Kalani, captured the attention of the judges, especially Vineeta Singh, co-founder and CEO of Sugar Cosmetics. Singh saw the potential in Kalani’s vision and was so impressed that she decided to invest Rs 50 lakh in Rock Paper Rum, securing a stake in the company at a valuation of Rs 20 crore.
This strategic investment not only provided financial backing for Rock Paper Rum but also aligned the company with one of India’s leading entrepreneurs. Vineeta Singh’s belief in the brand’s potential speaks volumes about the quality and innovation that Rock Paper Rum brings to the rum market. The brand’s dedication to quality and innovation has not gone unnoticed.
Lalit Kalani, the founder of Rock Paper Rum, has been an advocate for entrepreneurship and negotiation, famously stating that “negotiation is your birthright.” His bold approach to business and commitment to crafting unique, premium rums have garnered attention and admiration from both industry experts and consumers alike.
“The company that I was working for sent me to India to set up and head operations here,” Lalit tells. He was stationed in Mumbai and headed sales for Europe and Asia. “It was then that I realised how much I had missed my family and how much I wanted to be with them,” he confesses.
Lalit Kalani found himself at a crossroads when his career demanded a move away from Mumbai, a city he had grown to love. The impending promotion would take him farther from his family and the life he had built in Mumbai, prompting him to make a life-changing decision – quitting his job.
As he reflected on his next move, Lalit drew inspiration from his family’s three-generation-long legacy in the liquor industry. His passion for craft liquors, combined with a desire to create something meaningful in Mumbai, led him to the idea of starting his own distillery.
This pivotal moment marked the inception of Good Barrel Distillery Private Limited, a venture that allowed Lalit to blend his entrepreneurial spirit with his love for premium liquors. The creation of Rock Paper Rum soon followed, establishing a brand renowned for its meticulously crafted rums that embody quality and innovation.
Rock Paper Rum is well-positioned to continue its growth trajectory and solidify its position as a leader in the Indian rum market. With its rich history, exceptional products, and ambitious vision, Rock Paper Rum is poised to redefine the rum landscape and create a lasting legacy in the spirits industry. By staying true to its roots while embracing the spirit of risk-taking, the company will undoubtedly continue to captivate the palates of rum enthusiasts around the world.
Rock Paper Rum is committed to producing exceptional spirits, crafted in small batches to maintain the highest standards of quality. Each bottle undergoes a meticulous triple distillation process, resulting in an exquisitely smooth and refined taste.
Our rum is infused with sophisticated flavors, skillfully blended to create a truly unique and unforgettable taste experience. We draw inspiration from India’s rich heritage, incorporating locally sourced ingredients like sugarcane, spices, and other quintessentially Indian elements to create a spirit that is not only delicious but also deeply rooted in our culture.
Rock Paper Rum’s commitment to quality is evident in its meticulously crafted, triple-distilled rum that boasts an elegant balance of spices and flavors. Handcrafted in small batches, each bottle reflects the unwavering focus on producing a premium spirit that sets itself apart from the competition.
The brand’s bold, playful, and punchy attitude is a nod to the sugarcane from which its rum is made—an ingredient deeply rooted in Indian culture and agriculture. As the world’s second-largest producer of sugarcane, India holds a significant place in the global market. This connection to the country’s heritage further highlights Rock Paper Rum’s dedication to crafting a truly Indian spirit.
By using locally sourced ingredients and upholding traditional distillation methods, Rock Paper Rum pays homage to its roots while embracing a disruptive spirit that challenges industry norms. As a result, the brand has carved out a unique space in the rum market, offering consumers a distinctive and unforgettable taste experience.
At Rock Paper Rum, we believe that quality and tradition go hand-in-hand. Our dedication to producing premium rum, combined with our respect for India’s rich history, allows us to offer a product that is both distinctive and authentic. Each sip is a celebration of our passion for craftsmanship and our commitment to honoring our roots.
The story of Rock Paper Rum is intrinsically tied to the vision and determination of its third-generation founder, Lalit Kalani. With a strong family history in the spirits industry, Kalani was driven to revitalize the family legacy and create a modern, innovative brand that would disrupt the rum market.
Lalit’s choice to forge his path in Mumbai resulted in the development of a thriving business that stands as a testament to his dedication and unwavering commitment to craftsmanship. This bold decision not only allowed him to stay rooted in the city he cherishes but also created a lasting impact on the craft liquor landscape.“
The question did pop up. But the answer was kind of simple. I wanted to do something related to the family business,” Lalit reveals. “I observed that crafted beverages — alcoholic and non-alcoholic – were trending. The demand was quite high. Therefore, entering that market was a logical next step.”
Armed with a clear vision and unwavering commitment to quality, Kalani poured his passion and expertise into Rock Paper Rum. By combining traditional distillation methods with locally sourced ingredients, he crafted a unique spirit that captures the essence of India and appeals to rum enthusiasts around the world.
Through his relentless drive and dedication to the craft, Lalit Kalani has transformed his family’s dream into a thriving reality. Rock Paper Rum is not just a brand—it is a testament to one man’s determination to preserve his heritage while forging a new path in the ever-evolving world of spirits.
Lalit Kalani’s extensive research into the liquor industry revealed an untapped opportunity in the rum market. His findings suggested that despite the presence of established players, there was a noticeable gap in the availability of premium, craft rums that catered to discerning consumers seeking unique and sophisticated flavor profiles.
This gap in the market indicated a demand for high-quality, innovative rums that could elevate the overall drinking experience. Identifying this opportunity, Lalit was inspired to establish Good Barrel Distillery Private Limited and create the Rock Paper Rum brand, aiming to fill the void and redefine the Indian rum landscape.
Good Barrel Distillery is more than just a place where spirits are created—it is the embodiment of a family’s generational wisdom, unwavering determination, and relentless pursuit of perfection. With resilience at our core, we have turned challenges into opportunities, building a legacy of exceptional craftsmanship and unparalleled taste.
Our mission at Good Barrel is to challenge conventions and break the mold. We invite you to embark on a journey with us, exploring the bold flavors and rich traditions that make our spirits truly unique. Whether you’re a seasoned connoisseur or a curious newcomer, we encourage you to #TakeAChance and discover the magic that happens when passion meets innovation.
Join us in raising a glass to the power of daring, and let’s toast to the endless possibilities that await those who dare to dream, to create, and to savor life’s richest moments. Together, we can redefine the boundaries of what’s possible and craft experiences that are nothing short of extraordinary.
Indulge in the bold and aromatic Indian Spiced Rum that will undoubtedly be the highlight of any gathering. Whether sipped on the rocks or featured in a creative cocktail, this rum is sure to impress even the most discerning palates.
Ready to experience the enchantment of Rock Paper Rum’s Indian Spiced Rum? Don’t hesitate – it’s time to add some spice to your life and make every occasion extraordinary!
Our elegantly spiced rum is a rare gem that boasts an original recipe, meticulously crafted in small batches to ensure utmost quality. As you unwrap the handcrafted masterpiece, you’ll be greeted by an oaky melody that harmoniously blends with the unique botanical undertones.
Crafted with a captivating blend of cinnamon, cardamom, and clove, this exceptional rum boasts a flavor profile that is nothing short of magical.
The combination of these exquisite elements creates a symphony of flavors that is both complex and refined. Each sip unveils a new layer of taste, showcasing our dedication to creating a spirit that is truly one-of-a-kind.Indulge in this rare blend of botanicals and spices, expertly harmonized to offer an unparalleled taste experience. Raise your glass and savor the richness of our original recipe—an ode to the artistry and craftsmanship that goes into every bottle.
What truly sets this rum apart is the addition of rare botanicals, which harmoniously blend with the warm spices, resulting in a smooth and sophisticated taste that is a true testament to the passion and dedication of its creators.
Delve into the rich, bold flavors of Rock Paper Coffee Rum, a meticulously crafted spirit that infuses the robust essence of roasted coffee with premium rum. Whether you prefer to savor it neat over ice, explore new taste combinations with innovative mixers, or elevate your evening with a buzzing martini, this versatile spirit is sure to transform an ordinary night into an extraordinary experience.
Discover the versatility of Rock Paper Coffee Rum as you experiment with various mixers and cocktails, or simply enjoy it on its own to appreciate the unique blend of coffee and rum flavors. Indulge in the deep, roasted goodness that sets this spirit apart, and let it take your taste buds on a flavorful adventure.
Whether you’re hosting a gathering with friends, unwinding after a long day, or looking to impress with a creative cocktail, Rock Paper Coffee Rum is the perfect choice to elevate any occasion and leave a lasting impression. So go ahead, embrace your inner mixologist, and create a memorable night with this one-of-a-kind spirit.
Rock Paper Rum Roast Coffee from Good Barrel Distillery Pvt Ltd won the prestigious Bronze Award in the Rum category at the Spiritz Conclave & Achievers’ Awards 2024! This achievement not only highlights the superior quality of Rock Paper Rum Roast Coffee but also serves as a testament to Good Barrel Distillery’s commitment to crafting innovative and distinctive spirits.
Rock Paper Rum Roast Coffee offers an exquisite blend of premium roasted coffee, vanilla, and a carefully selected mix of secret spices. This triple-distilled rum is handcrafted in small batches with an unwavering focus on quality.
