adtech – FVM

MARTECH FOR HUMANITY

Posted on March 11, 2024March 11, 2024 by Girish Bajaj. GB

The dentsu-e4m Digital Advertising Report 2024 was unveiled on February 8, 2024 by exchange4media Group. The report’s theme is “A Small Step for Humanity, a Giant Leap for Marketing”. It covers topics such as: The potential benefits of AI in marketing – The delegates understood how to work together to navigate this confluence, resulted in a socially responsible and future-ready marketing environment in which creativity, empathy, and technology intersect to form meaningful connections. The dentsu-e4m…

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NEED FOR MORE IMMERSIVE CONTENT

Posted on March 8, 2024March 8, 2024 by Girish Bajaj. GB

The sixth edition of the TV meeting meeting was primarily for industry specialists. A day of talks and conversations to celebrate the incredible work being done by one of the most interesting sectors. e4m TV Conference 2024 brought together industry leaders, content creators, and innovators. It investigated new trends and cutting-edge technology, serving as a collaborative forum for imagining the future of television. The discussions included immersive experiences, interactive storytelling, and television’s expanding position in…

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STARS OF OOH ADVERTISING & DESIGN

Posted on June 7, 2023June 7, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. NEONS OOH Awards recognized and acknowledged the outstanding work in the field of OOH Advertising during the period of January 2022 through December 2022. In total, 88 metals, including gold, silver, and bronze, were awarded to brands for excellence, innovation, and creativity. The objective…

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POWERFUL DEEP REACH OF CONNECTED TV

Posted on May 13, 2023 by Girish Bajaj. GB

Connected TV (CTV) is a term used to describe devices that are plugged into the Internet and enable users to access video and music content, as well as browse the web. Connected TV enables you to reach a wide range of viewers who are no longer, or have never been, subscribed to cable. It also enables you to consolidate your ad spend across linear and streaming platforms, with improved measurement and greater control over who…

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