Brands

CONTENT & CONNECTION FOR COLLABORATION WITH ECOSYSTEM

Posted on by Girish Bajaj. GB
CONTENT & CONNECTION FOR COLLABORATION WITH ECOSYSTEM

e4m hosted the 4th Edition of IMPACT Digital Influencer Conference 2024, the theme being the C3 Summit: Content, Community, Connection, an annual gathering that brought together brands, influencers, and digital innovators to delve into the intersection of Content, Community, and Connection. With the digital landscape evolving at a rapid pace, the importance of relevant content and cultivating genuine communities has become paramount in modern marketing strategies. This conference explored how organizations can foster long-term relationships…

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INNOVATIVE RESILIENT MARKETERS

Posted on by Girish Bajaj. GB
INNOVATIVE RESILIENT MARKETERS

The 4th edition of the afaqs! Marketers’ Excellence Awards (MEA) was indeed a grand celebration of marketing excellence and innovation, bringing together a diverse range of brands and industry leaders under one roof. With the participation of 69 brands and the support of esteemed partners like MiQ, JioAds, and RedFM, the event highlighted the resilience, creativity, and forward-thinking mindset that shapes the marketing landscape in India and beyond. ITC and ITC Bingo! Mad Angles stole…

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DYNAMISM OF THE INDIAN MARKETERS

Posted on by Girish Bajaj. GB
DYNAMISM OF THE INDIAN MARKETERS

It’s clear that in today’s ever-evolving media landscape, successful brands are those that can adapt and innovate to stay relevant to their target audiences. The conference, with the backing of partners MiQ, JioAds, and RedFM 93.5, aimed to delve into the strategies and tactics employed by brand marketers and their agencies to create impactful campaigns that connect with consumers. By exploring both traditional and digital media channels, attendees gained insights into how to leverage these…

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CUSTOMER HAS DATA POWER, BRANDS HAVE TECH SOLUTIONS

Posted on by Girish Bajaj. GB
CUSTOMER HAS DATA POWER, BRANDS HAVE TECH SOLUTIONS

The digital marketing landscape is evolving at breakneck speed. New technologies are emerging constantly, transforming the way we connect with consumers. This conference explored deep into the latest advancements in AI, AR/VR, blockchain, and more, exploring how they are reshaping marketing strategies. At E4M TechManch 2024, marketers from around the globe will converge to exchange insights, share innovative ideas, and explore how emerging technologies are shaping the future of marketing. By attending, you’ll gain insights…

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WIZARDS OF CORPORATE COMMUNICATIONS

Posted on by Girish Bajaj. GB
WIZARDS OF CORPORATE COMMUNICATIONS

The AFAQS CommuniCon Awards, presented by digital media and PR firm Kaizzen, marked the revolutionary landscape of corporate communications and public relations (PR). Held on March 15, 2024, at the Fairfield by Marriott in Bombay, the second edition of the afaqs offered attendees an insightful, educational, and interactive experience. In a world where social media and the internet are dancing around business communications and public relations, CommuniCon is your lighthouse in the PR storm. It…

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BEST MARKETING MINDS

Posted on by Girish Bajaj. GB
BEST MARKETING MINDS

The exchange4media Group hosted the tenth edition of the Indian Marketing Awards (IMA) in February 2024 at the luxurious Taj Santacruz, Mumbai. The Indian Marketing Awards recognise organisations, people, and teams that have achieved outstanding results via creative marketing methods. At the glittering awards ceremony, various marketing companies and agencies were recognised for their great work, creativity, and innovation. Amid the flash and glamour, the IMA honoured brands and agencies for excellent work that has…

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NEED FOR MORE IMMERSIVE CONTENT

Posted on by Girish Bajaj. GB
NEED FOR MORE IMMERSIVE CONTENT

The sixth edition of the TV meeting meeting was primarily for industry specialists. A day of talks and conversations to celebrate the incredible work being done by one of the most interesting sectors. e4m TV Conference 2024 brought together industry leaders, content creators, and innovators. It investigated new trends and cutting-edge technology, serving as a collaborative forum for imagining the future of television. The discussions included immersive experiences, interactive storytelling, and television’s expanding position in…

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KYOORIUS CREATIVE MASTER AWARDS

Posted on by Girish Bajaj. GB
KYOORIUS CREATIVE MASTER AWARDS

The 2023 Kyoorius Creative Awards, presented by Zee, seeks to recognize, honor and reward the highest caliber of creative work in India’s marketing communications industry. Established with ethical and high standards, the awards are intended to provide a neutral and open platform to recognize and reward the finest in advertising, media, and digital creativity in India. The 10th edition of the Kyoorius creative awards was hosted by ZEE in association with Black & White and…

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ENTERTAINMENT WITH BRANDS

Posted on by Girish Bajaj. GB
ENTERTAINMENT WITH BRANDS

At the conclusion of a two-day conference, Brands & Entertainment, held at Taj Mumbai, the event left a lasting impression on the world of branded entertainment with the presence of over 80 esteemed speakers. The event attracted an impressive crowd of over 1700 attendees from across the globe, with a focus on brands content, media, sports, and entertainment, provided a stimulating environment for networking, staying informed of industry developments, and promoting effective collaborations. The conference…

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KEY TO DESIGN EXCELLENCE

Posted on by Girish Bajaj. GB
KEY TO DESIGN EXCELLENCE

The e4m India Design Excellence Awards (IDEA) honored India’s most creative talents in the field of advertising design at a dazzling ceremony at the luxurious Taj hotel, hosted by the exchange4media group. Some of the biggest names to win gold have been Disney Star and PepsiCo, with Tata Motors and Zydus Lifestyle Ltd. also taking home gold. Other big names that have won gold include WickedGud and Noise, as well as Facebook and The Museum…

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