e4m – FVM

BEST MARKETING MINDS

Posted on March 18, 2024March 18, 2024 by Girish Bajaj. GB

The exchange4media Group hosted the tenth edition of the Indian Marketing Awards (IMA) in February 2024 at the luxurious Taj Santacruz, Mumbai. The Indian Marketing Awards recognise organisations, people, and teams that have achieved outstanding results via creative marketing methods. At the glittering awards ceremony, various marketing companies and agencies were recognised for their great work, creativity, and innovation. Amid the flash and glamour, the IMA honoured brands and agencies for excellent work that has…

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MARTECH FOR HUMANITY

Posted on March 11, 2024March 11, 2024 by Girish Bajaj. GB

The dentsu-e4m Digital Advertising Report 2024 was unveiled on February 8, 2024 by exchange4media Group. The report’s theme is “A Small Step for Humanity, a Giant Leap for Marketing”. It covers topics such as: The potential benefits of AI in marketing – The delegates understood how to work together to navigate this confluence, resulted in a socially responsible and future-ready marketing environment in which creativity, empathy, and technology intersect to form meaningful connections. The dentsu-e4m…

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KING OF DREAMS

Posted on January 23, 2024January 23, 2024 by Girish Bajaj. GB

The IMPACT Person of the Year award acknowledges and celebrates achievement in the advertising, media, and marketing ecosystems, and this year’s IMPACT Person of the Year 2022 (IPOY) candidates were equally impressive. IPOY, the exchange4media Group’s flagship brand, honours the brightest minds who have displayed exceptional leadership characteristics and made significant contributions to the industry throughout their careers. The individual(s) should have made a significant contribution to his or her own firm as well as…

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INDIAS POWER MEDIA PEOPLE & AGENCIES

Posted on December 5, 2023 by Girish Bajaj. GB

The 7th Edition of the e4m Media ACE Awards initiative honoured Indian Media Agencies and their Employees for their exceptional work, efforts and outstanding contributions to the Advertising Industry. It will feature award-winning work from April 1, 2022 to March 31, 2023, as well as leadership and direction that has helped shape India’s media scene. The 7th edition of the awards was powered by ABP News, the Gold Partners are Dangle Ads and Shemaroo Network while…

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THE FUTURE OF MEDIA AGENCIES & THE MARKETERS

Posted on December 1, 2023December 1, 2023 by Girish Bajaj. GB

So, how will tomorrow’s media agencies be different? What will they focus on to meet the needs of today’s marketers? What technologies will they adopt? What skills will they employ? Listen to the voices of India’s media agency community to find answers to these questions and more at e4m confluence 2023 – All about Media Investing. The theme of the second edition is ‘Media Services: Unlocking Returns, Recall, and Tech Revolution’ A media agency is…

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DIGITAL MARKETING GENIUSES

Posted on July 10, 2023 by Girish Bajaj. GB

The Exchange4media Group hosted the inaugural e4m Online Marketing Leaders Awards, were held at the luxurious TAJ Mumbai. The flagship event acknowledged and rewarded digital marketing professionals who had developed and implemented effective digital campaigns, strategies, and innovations through the utilization of cutting-edge technologies in digital marketing. By honoring and rewarding trailblazers in the field of digital marketing, the goal of the e4m Online Marketing Leaders Awards is to motivate and motivate leaders to remain…

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INDIA EPICENTRE OF GLOBAL GAMING ESPORTS

Posted on June 30, 2023 by Girish Bajaj. GB

The exchange4media Group held its 3rd edition of e4m GameOn: Online Gaming Summit on June 9 at the TAJ Mumbai where top leaders from the gaming sphere shared their insights on key topics under the theme ‘Online Gaming, The Next Big Thing?’. The gaming sector in India is experiencing unprecedented growth due to the rapid adoption of data, the cost-effectiveness of the internet, and the emergence of mobile-first gaming. This Summit explored the rapidly expanding…

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KEY TO DESIGN EXCELLENCE

Posted on June 11, 2023June 11, 2023 by Girish Bajaj. GB

The e4m India Design Excellence Awards (IDEA) honored India’s most creative talents in the field of advertising design at a dazzling ceremony at the luxurious Taj hotel, hosted by the exchange4media group. Some of the biggest names to win gold have been Disney Star and PepsiCo, with Tata Motors and Zydus Lifestyle Ltd. also taking home gold. Other big names that have won gold include WickedGud and Noise, as well as Facebook and The Museum…

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STARS OF OOH ADVERTISING & DESIGN

Posted on June 7, 2023June 7, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. NEONS OOH Awards recognized and acknowledged the outstanding work in the field of OOH Advertising during the period of January 2022 through December 2022. In total, 88 metals, including gold, silver, and bronze, were awarded to brands for excellence, innovation, and creativity. The objective…

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THE OOH ADVERTISING & DESIGN SECRETS TO SUCCESS

Posted on June 6, 2023June 11, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. The Conference & Awards of NEONS OOH seeks to explore the future of how brands have recognized the importance of top-notch outdoor advertising in generating impressions in the minds of consumers, and how to make the most of it. The summit was participated by…

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