POWER BRANDS GLOBAL SUMMIT
The ability to close deals is no longer a responsibility of the marketing executives. CMOs are the most recent cohort to be promoted to CEO status because this is the closest they have ever come to conversion. technological progress and generative AI. There has been a seismic shift from leaving the major money with the big agencies to entrusting the planning to small enterprises. Both screens and eyeballs have multiplied greatly. More money is being…
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