EFFECTIVE EXCELLENCE IN PROGRAMMTIC ADVERTISING

EFFECTIVE EXCELLENCE IN PROGRAMMTIC ADVERTISING

Exchange4media proudly presented the second edition of ‘e4m real time Programmatic Advertising Awards’, a celebration of brands, agencies, and media groups that have utilised programmatic creative strategies to effectively target viewers with the appropriate offer, at the appropriate time. The industry experts, brand custodians and top leaders assembled together under one roof. Mobavenue was the growth partner of the awards while The Trade Desk was the co-partner. The awards ceremony recognized excellence in four distinct…

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HYPER REAL PROGRAMMATIC

HYPER REAL PROGRAMMATIC

Marketers have more power than ever before in the digital world. With all the tools, media channels, and data available, the challenge is to stand out from the crowd. Programmatic advertising has become increasingly popular among marketers since the onset of the Covid-19 pandemic, as digital marketing continues to expand at an unprecedented rate. Programmatic advertising offers marketers the promise of improved targeting, increased reach, and real-time optimization in an industry characterized by discrepancies, impact,…

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CRYPTO OASIS SWITZERLAND UNITED

CRYPTO OASIS SWITZERLAND UNITED

From September 11 to 17, 2023, the city of Zug and the city of Zurich will become the epicenter of Crypto Valley, a hub of decentralized innovation. At the forefront of this new era of the Internet known as Web3, the Swiss Web3FEST will provide an opportunity for insightful conversations and cutting-edge insights through a comprehensive program of Web3-related topics. The event will not only take place in Switzerland, but also in the metaverse, where…

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FASHION QUEENS OF THE METAVERSE

FASHION QUEENS OF THE METAVERSE

KM Universe is an innovative beauty competition that combines reality and virtual reality. The goal of the competition is to raise awareness of fashion and beauty, as well as to showcase the talent and personality of participants from around the world. Our goal is to combine reality and virtual reality to create an immersive experience that bridges the gap between the two realms and encourages our audience and participants to explore new worlds. Vverse is…

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ONLY COOL VAPE VIBES

ONLY COOL VAPE VIBES

World Vape Show is the first global vape expo to be held in the United Arab Emirates, offering manufacturers the opportunity to showcase their products to an international audience in Dubai, including retailers, wholesale distributors, and vapers. More than 1,000 companies exhibited at the show, offering more than 80,000 attendees a versatile vaping experience. The vape and electronic cigarette (e-cigarette) industry was valued at US$22.46 billion in 2022, with 64 million individuals utilizing e-cigarettes. The…

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EXUBERANT ART OF SCHIAPARELLI

EXUBERANT ART OF SCHIAPARELLI

“For me, dress designing is not a profession but an art.” Elsa Schiaparelli  SCHIAPARELLI HAUTE COUTURE, AW23 redefines surrealism, blurring craft and art form to haute couture, totally and truly unconventional, dramatic and arrested collection. Daniel Roseberry achieved his ambition to create a dreamlike decadence and to incorporate artistic elements that evoke a sense of timelessness in his designs, which included large-scale faux fur operas, gowns covered in exploding duvets and crystal structures that defy…

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QUANTUM OF SPECTRE

QUANTUM OF SPECTRE

“The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”The Hon. Charles Stewart Rolls, Co-Founder, Rolls-Royce, 1900 In the early 1900s, Charles Rolls, co-founder of Rolls-Royce, predicted the electric future of the motor car. After purchasing an electric…

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VALENTINO ITALIAN KNIGHTS

VALENTINO ITALIAN KNIGHTS

Valentino kicked off Milan Men’s Fashion Week with his “The Narratives” men’s collection, which was presented on a typical school day in the courtyard of La Statale (Milan’s public university), a Renaissance-style building situated in a picturesque setting. The show was accompanied by a live performance from rap and indie artist d4vd, which was visible from the courtyard’s loggia. The theme of the show was centered around Piccioli’s softening of traditional masculine conventions, subtly deconstructing…

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CHANEL LOVE FOR HOLLYWOOD

CHANEL LOVE FOR HOLLYWOOD

The Resort 2024 show of Chanel was held at the renowned Paramount Studios in Los Angeles, demonstrating the brand’s enduring association with Hollywood. An expansive movie screen dominated the set, with double C’s everywhere, the runway resembling a basketball court that was later transformed into an after-party roller rink. Models walked down the runway, with the film backdrop featuring the iconic Los Angeles skyline and beach. The collection featured a more feminine and youthful style…

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GUCCI HOMAGE TO S KOREA

GUCCI HOMAGE TO S KOREA

Gucci presented the Cruise 2024 collection at the ceremonial courtyard of the 14th-century Gyeongbokgung Palace, located in the heart of Seoul.   The collection reflects the style language developed by the digital generation of interconnected communities from around the world. It is a synthesis of the House’s history and the current electrifying influence of South Korea. “From fashion and beauty to music and art, the worldwide impact of contemporary South Korean culture is a shining example of the global connectivity…

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