MARKETING – FVM

PERFORMANCE TECHNOLOGY INNOVATIVE MARKETING

Posted on April 8, 2025April 8, 2025 by Girish Bajaj. GB

The e4m Performance Marketing Conference 2025, held in Mumbai on 7th March 25, with the theme of ‘Performance: Strategies for Today, Vision for Tomorrow,’ brought together influential marketers and agency executives from India and abroad to explore the evolving landscape of performance marketing. Key topics discussed included emerging trends, technological advancements, and changing consumer behaviors, as well as the potential for harmonious integration of brand building and performance marketing. The event featured expert panel discussions…

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STRONG IMPACT INFLUENCER MARKETERS

Posted on January 10, 2025January 10, 2025 by Girish Bajaj. GB

The 4th Impact Digital Influencer Awards 2024 has returned to honor and celebrate the businesses, organizations, and individuals responsible for creating exceptional influencer-driven content. With influencer marketing playing an increasingly crucial role in the marketing strategies of many brands, these awards recognize and highlight the efforts of those who are at the forefront of this ever-evolving field. By acknowledging the contributions of agencies, brands, and influencers, the Digital Influencer Awards provide a comprehensive view of…

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CONTENT & CONNECTION FOR COLLABORATION WITH ECOSYSTEM

Posted on January 9, 2025January 9, 2025 by Girish Bajaj. GB

e4m hosted the 4th Edition of IMPACT Digital Influencer Conference 2024, the theme being the C3 Summit: Content, Community, Connection, an annual gathering that brought together brands, influencers, and digital innovators to delve into the intersection of Content, Community, and Connection. With the digital landscape evolving at a rapid pace, the importance of relevant content and cultivating genuine communities has become paramount in modern marketing strategies. This conference explored how organizations can foster long-term relationships…

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INNOVATIVE RESILIENT MARKETERS

Posted on January 8, 2025January 8, 2025 by Girish Bajaj. GB

The 4th edition of the afaqs! Marketers’ Excellence Awards (MEA) was indeed a grand celebration of marketing excellence and innovation, bringing together a diverse range of brands and industry leaders under one roof. With the participation of 69 brands and the support of esteemed partners like MiQ, JioAds, and RedFM, the event highlighted the resilience, creativity, and forward-thinking mindset that shapes the marketing landscape in India and beyond. ITC and ITC Bingo! Mad Angles stole…

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DYNAMISM OF THE INDIAN MARKETERS

Posted on January 7, 2025January 7, 2025 by Girish Bajaj. GB

It’s clear that in today’s ever-evolving media landscape, successful brands are those that can adapt and innovate to stay relevant to their target audiences. The conference, with the backing of partners MiQ, JioAds, and RedFM 93.5, aimed to delve into the strategies and tactics employed by brand marketers and their agencies to create impactful campaigns that connect with consumers. By exploring both traditional and digital media channels, attendees gained insights into how to leverage these…

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INDIAS MEDIA CREATIVE EXCELLENCE

Posted on December 11, 2024December 11, 2024 by Girish Bajaj. GB

The Kyoorius Creative Awards, presented by ZEE, is an esteemed platform that honours and recognises creative excellence in the Indian advertising, marketing, and communications industries. Since its inception in 2014, the awards have maintained a strong emphasis on ethical practices and neutral judgment, ensuring that work is evaluated solely based on its merit. A unique aspect of the Kyoorius Creative Awards is its non-hierarchical award structure. Deviating from the conventional gold, silver, and bronze tiers,…

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BEST MARKETING MINDS

Posted on March 18, 2024March 18, 2024 by Girish Bajaj. GB

The exchange4media Group hosted the tenth edition of the Indian Marketing Awards (IMA) in February 2024 at the luxurious Taj Santacruz, Mumbai. The Indian Marketing Awards recognise organisations, people, and teams that have achieved outstanding results via creative marketing methods. At the glittering awards ceremony, various marketing companies and agencies were recognised for their great work, creativity, and innovation. Amid the flash and glamour, the IMA honoured brands and agencies for excellent work that has…

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MARTECH FOR HUMANITY

Posted on March 11, 2024March 11, 2024 by Girish Bajaj. GB

The dentsu-e4m Digital Advertising Report 2024 was unveiled on February 8, 2024 by exchange4media Group. The report’s theme is “A Small Step for Humanity, a Giant Leap for Marketing”. It covers topics such as: The potential benefits of AI in marketing – The delegates understood how to work together to navigate this confluence, resulted in a socially responsible and future-ready marketing environment in which creativity, empathy, and technology intersect to form meaningful connections. The dentsu-e4m…

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CONTENT IS SUPREME

Posted on January 22, 2024 by Girish Bajaj. GB

Exchange4media’s Content Jam is a one-stop shop that brings together businesses, content curators, agencies, filmmakers, and influencers on one platform to debate, decipher, and celebrate amazing content. The seventh edition of Content Jam featured talks, storytelling, and power packed seminars, and the summit’s theme was ‘Content Renaissance: Crafting the Future of Storytelling’. Content marketing has grown significantly over the years and has become an essential component of marketing strategy for companies across industries. With the…

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ENTERTAINMENT WITH BRANDS

Posted on July 18, 2023August 2, 2023 by Girish Bajaj. GB

At the conclusion of a two-day conference, Brands & Entertainment, held at Taj Mumbai, the event left a lasting impression on the world of branded entertainment with the presence of over 80 esteemed speakers. The event attracted an impressive crowd of over 1700 attendees from across the globe, with a focus on brands content, media, sports, and entertainment, provided a stimulating environment for networking, staying informed of industry developments, and promoting effective collaborations. The conference…

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