MARTECH – FVM

CUSTOMER HAS DATA POWER, BRANDS HAVE TECH SOLUTIONS

Posted on August 31, 2024August 31, 2024 by Girish Bajaj. GB

The digital marketing landscape is evolving at breakneck speed. New technologies are emerging constantly, transforming the way we connect with consumers. This conference explored deep into the latest advancements in AI, AR/VR, blockchain, and more, exploring how they are reshaping marketing strategies. At E4M TechManch 2024, marketers from around the globe will converge to exchange insights, share innovative ideas, and explore how emerging technologies are shaping the future of marketing. By attending, you’ll gain insights…

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MARTECH FOR HUMANITY

Posted on March 11, 2024March 11, 2024 by Girish Bajaj. GB

The dentsu-e4m Digital Advertising Report 2024 was unveiled on February 8, 2024 by exchange4media Group. The report’s theme is “A Small Step for Humanity, a Giant Leap for Marketing”. It covers topics such as: The potential benefits of AI in marketing – The delegates understood how to work together to navigate this confluence, resulted in a socially responsible and future-ready marketing environment in which creativity, empathy, and technology intersect to form meaningful connections. The dentsu-e4m…

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NEED FOR MORE IMMERSIVE CONTENT

Posted on March 8, 2024March 8, 2024 by Girish Bajaj. GB

The sixth edition of the TV meeting meeting was primarily for industry specialists. A day of talks and conversations to celebrate the incredible work being done by one of the most interesting sectors. e4m TV Conference 2024 brought together industry leaders, content creators, and innovators. It investigated new trends and cutting-edge technology, serving as a collaborative forum for imagining the future of television. The discussions included immersive experiences, interactive storytelling, and television’s expanding position in…

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EFFECTIVE EXCELLENCE IN PROGRAMMTIC ADVERTISING

Posted on September 12, 2023September 12, 2023 by Girish Bajaj. GB

Exchange4media proudly presented the second edition of ‘e4m real time Programmatic Advertising Awards’, a celebration of brands, agencies, and media groups that have utilised programmatic creative strategies to effectively target viewers with the appropriate offer, at the appropriate time. The industry experts, brand custodians and top leaders assembled together under one roof. Mobavenue was the growth partner of the awards while The Trade Desk was the co-partner. The awards ceremony recognized excellence in four distinct…

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HYPER REAL PROGRAMMATIC

Posted on September 11, 2023 by Girish Bajaj. GB

Marketers have more power than ever before in the digital world. With all the tools, media channels, and data available, the challenge is to stand out from the crowd. Programmatic advertising has become increasingly popular among marketers since the onset of the Covid-19 pandemic, as digital marketing continues to expand at an unprecedented rate. Programmatic advertising offers marketers the promise of improved targeting, increased reach, and real-time optimization in an industry characterized by discrepancies, impact,…

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STARS OF OOH ADVERTISING & DESIGN

Posted on June 7, 2023June 7, 2023 by Girish Bajaj. GB

The NEONS OOH Conference & Awards 2023, the oldest and most esteemed recognition of creative excellence in the industry, was proudly hosted by the exchange4media Group at the luxurious Taj Mumbai. NEONS OOH Awards recognized and acknowledged the outstanding work in the field of OOH Advertising during the period of January 2022 through December 2022. In total, 88 metals, including gold, silver, and bronze, were awarded to brands for excellence, innovation, and creativity. The objective…

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POWERFUL DEEP REACH OF CONNECTED TV

Posted on May 13, 2023 by Girish Bajaj. GB

Connected TV (CTV) is a term used to describe devices that are plugged into the Internet and enable users to access video and music content, as well as browse the web. Connected TV enables you to reach a wide range of viewers who are no longer, or have never been, subscribed to cable. It also enables you to consolidate your ad spend across linear and streaming platforms, with improved measurement and greater control over who…

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MARTECH, VIBE TO SUCCESS

Posted on February 10, 2023 by Girish Bajaj. GB

The VibeMartech fest https://vibemartechfest.com/ was held at the luxurious Address Dubai Marina, provided excellent insights by top global experts and companies, on the future prospects of MARTECH and why it’s important for the Tech professionals/companies and non tech companies too, the marketing and digital team, along with the advertising sector, to adopt and integrate martech, for me this was truly a masterclass. As the goal is to understand the customers/companies requirements and end objectives, the…

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