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The region’s most recognized and respectable couture designers, Ezra Santos, Atelier Zuhra and Amato Couture along with retail giant Splash Fashions showcased their Summer 2022 collections at the IAIAD’s first edition, a one day experience immersive fashion shows at the Dubai Mall’s mesmerizing Infinity Des Lumieres, the Region’s Largest Immersive Digital Art Centre. IAIAD’s vision is of bringing the region’s creative talents together. It’s All In A Day “IAIAD” fashion show was powered by BOREDPUMA….