purpose

The e4m India Brand Conclave was hosted on February 2nd, 2024, and included an incredible lineup of brand professionals who shared crucial ideas on how to revolutionise the way to approach marketing. The subject for this session was ‘Building Purpose-Led, Future-Fit Brands’. The goal was to discover how businesses can legitimately inject purpose into their DNA, connect with consumers on a deeper level, and generate long-term value. It emphasises the need of a holistic approach…