DUBAI BECOMES GENEVA

DUBAI BECOMES GENEVA

Dubai became the watch capital of the world during Dubai Watch Week 2021, much like Geneva is considered the watch capital of the world year-round. Dubai’s transformation during the event is truly something to behold, as the city comes alive with luxury watch related events, exhibitions, and launches. There is a palpable sense of excitement and luxury in the air. Dubai is transformed every two years, as the world’s leading watch brands descend on the…

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